The Game: Penetrating the Secret Society of Pickup Artists
Rock critic Neil Strauss thought he had problems attracting girls, so he decided to learn the ropes from professional pick up artists. He went to experts like Ross Jeffries, who goes around the country giving Speed Seduction seminars ("The ultimate training, perfect for total confidence and success with the hot, sexy, beautiful women you've always wanted") and found out that the techniques actually work.
Strauss discovered that he really could pick up beautiful women using the methods he learned up from the pros (they often involve hypnosis-style banter and neurolinguistic programming techniques.)
Strauss then begins to examine the professional pick up artists themselves, by moving in with them in a house in West Hollywood. These artists are like a secret society, complete with their own impenetrable jargon (there's a great glossary in the back of the book). Link
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While there is a lot you can say about this book, what hasn't been said enough, given what I have read, is just how absolutely funny this book is. There are plenty of parts that are just hilarious. And quite often you don't see the punch line coming. So there you have it, yet another reason to read THE GAME.